There is something Miami Shores about this vision of the western end of Avenue Joffre, which circulated in Shanghai newspapers in January 1930. The author of the project is the renowned firm Palmer & Turner Architects. Compare with this typical Mediterranean Revival home in Florida:
The source of this image lists the following qualities of this architecture: "historic Cuban clay barrel tile, cornice details, lime based paint, arched windows, decorative columns, wood casement windows, balustrated balconies, decorative or structural ornamental brackets, decorative ventilation grids, rough textured stucco walls, low pitched multiple gabled roofs, chimney, and awnings."
The "Miami villas" still grace the western stretch of Middle Huaihai Road, between Xingguo Road and Huashan Road, but their fronts have been built up:
UPDATE: The name is Samarkand Apartments.