Katya Knyazeva (avezink) wrote,
Katya Knyazeva

Joffre Millinery at 455 Avenue Joffre

While rummaging in Pudong furniture warehouse I came across a black coat with a tag from Joffre Millinery (霞飞公司). It was touching to see; the coat was pretty bad.

Joffre Millinery

Internet says fake fur became commercially available after 1950. Then how can the coat be from a pre-war enterprise? Perhaps it stayed in business for a while. Joffre Millinery (as well as a handful other enterprises was located in a ground-floor store in Le Bearn Apartments, a giant building occupying a whole city block.

Le Bearn clsp map

Several shops in the building belonged to Russians: No. 479 was Ivanovich's shop for silk and fabrics. Was Joffre Millinery Russian-owned? Possibly. Russian women often practiced hat making; it was one of their signature trades.

Bearn Apartments
Tags: 1950s, avenue joffre, bearn apartments, commerce, discovery, french concession, furs, map, shanghai, 培文公寓

Recent Posts from This Journal

  • Post a new comment


    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.