Katya Knyazeva (avezink) wrote,
Katya Knyazeva

A paradox which comforts as it mocks (1932)

In spite of its careful phrasing, this ad for ARCO printed in the aftermath of the 1932 Japanese obliteration of Chapei is so cynical, today it would be considered in a very bad taste:

Shanghai is a growing city, and there is every reason to believe that it will continue its growth; conjointly the value of real estate must increase in price. Paradoxically enough, the factors which adversely affect the price of real property in other parts of the world often have a stimulating effect upon Shanghai. Civil and international commotion in China have in the past invariably demonstrated the fact that this city has proved a sanctuary, offering security to Chinese and foreigners alike.

The situation Shanghai has just experienced brought a tremendous influx of Chinese to the Settlement. Among these were many persons of capital who intend to remain in the safety until the surrounding country has attained a normal condition. This organization with its intimate knowledge of Shanghai real property operations applies the historical and practical background of facts needed for the exercise of good judgment in a disturbed time.

The Asia Realty Company. 50 Nanking Road.

Ad found here.

Tags: 1930s, 1932, ad, arco, japanese occupation, newspaper, shanghai sunday times

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